It’s cost effective and highly targeted, providing access to light TV viewers in a premium and accountable environment. It offers advertisers the opportunity to successfully communicate with a specific, passionate and engaged audience, such as Gamers or Extreme Sports enthusiasts.
Brands can repurpose existing advertising content to create a CTV campaign that can run across a wealth of channels at a reasonable access price. As such, there has never been a better opportunity for an advertiser to run a highly-targeted campaign with minimal clutter in a high impact environment.
