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Following a test across the portfolio of Media16 channels, we saw some excellent returns for one of our clients. The cost per response delivered was around 4x better than linear TV.
Considering the month as a whole, Media16 was 69% more responsive than the campaign average. In summary, it was a great success and something we will continue in the future.
The CTV environment continues to index the highest to ABC1-1644, which makes up the core audience for Curry’s.
The use of these allows us to tap into changing viewing habits and behaviours and keeping on top of trends, whereby linear viewership is replaced with on-demand viewing.