We are experts in advertising sales.
We work directly with advertisers and their agencies, connecting them with the right audience, in the right context, via our network of leading publishers.
We have access to over 50m monthly CTV impressions, enabling advertisers to reach a highly-targeted audience of light TV viewers.
We believe that Connected TV (CTV) advertising offers a unique opportunity to reach a passionate and growing audience in a premium environment.
Market leading publishers
We work with over 20 specialist publishers who have CTV channels on a network of FAST TV platforms.
Network of contacts
We work closely with the major advertising agencies and have relationships with marketing directors at a range of advertisers.
Sell advertising on CTV, OTT & VOD
Help channels secure distribution across all FAST TV platforms
Provide fully accountable end-to-end campaign management
We work with a range of diverse market leading, publishers.
Media16 work with a select group of publishers, helping them maximise the value of their commercial inventory. Our partners are categorised into three genres; Sport & Fitness, Factual and Lifestyle & Entertainment. All of our partners broadcast on a mixture of OTT, CTV and VOD platforms.
Following a test across the portfolio of Media16 channels, we saw some excellent returns for one of our clients. The cost per response delivered was around 4x better than linear TV.
Considering the month as a whole, Media16 was 69% more responsive than the campaign average. In summary, it was a great success and something we will continue in the future.
Tim Newis - Dentsu Aegis
The CTV environment continues to index the highest to ABC1-1644, which makes up the core audience for Curry’s.
The use of these allows us to tap into changing viewing habits and behaviours and keeping on top of trends, whereby linear viewership is replaced with on-demand viewing.
Britney Ogarra - Spark Foundry