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Media16

Connected Advertising

Media16 provides access to the world of connected TV via premium inventory, working with whichever measurement tool best compliments your campaign goal, whether that be through audience data or attribution. We work with all the major players in the CTV space and offer unique insight into the market for both publishers and agencies.

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About us

CTV & FAST Advertising Sales House

With a wide portfolio of publishers across all major UK platforms, we offer quality CTV inventory to advertisers and their agencies looking to reach specific audiences and venture into this data rich space.
USP
We work with premium CTV inventory to deliver robust and measurable campaigns exploiting the world of VOD and FAST channels to offer clients the premium experience of traditional television advertising on the big screen but with all the exciting new measurement capabilities of digital
Portfolio
Consists of 150 channels with access to over 100 million monthly impressions
Platforms
Samsung TV Plus, Virgin Media, Titan, LG, Netgem and Freeview.”
Publishers
Titan, Virgin Media, Talking Pictures TV and Narrative.”

Advertising sales

Connecting advertisers on CTV, OTT & VOD
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Reporting & Analytics

Providing industry leading metrics in attribution and audience data.
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Content Distribution
Helping channels secure distribution across all FAST TV platforms.
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Our Publishers

Exclusive inventory sales for major CTV publishers:

Partners and Publishers

“Following a test across the portfolio of Media16 channels, we saw some excellent returns for one of our clients. The cost per response delivered was around 4x better than linear TV.

Considering the month as a whole, Media16 was 69% more responsive than the campaign average. In summary, it was a great success and something we will continue in the future.”

Tim Newis - Dentsu Aegis

“Media16 offered an excellent CTV opportunity that met the client’s needs in order to test it as a channel. Using response data provided by Media16 that links up with our attribution tools, we have seen cost-efficient incremental consumer response, supplementing our already-extensive DRTV activity. We intend to continue using it through 2024.”

George Solman - MediaLab

“The CTV environment continues to index the highest to ABC1-1644, which makes up the core audience for Curry’s.

The use of these allows us to tap into changing viewing habits and behaviours and keeping on top of trends, whereby linear viewership is replaced with on-demand viewing.”

Britney Ogarra - Spark Foundry

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Want to find out more? Get in touch today.

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